IMB · London (LSE) · Consumer Non-Durables

What does it cost to trade Imperial Brands PLC?

A $10,000 order costs about $12.47 (12.5 bps) between the half-spread and market impact.

Data as of 1 November 2026

Cost of $10k$12.47
Estimated quoted spread20.0 bps
Average daily trading value$110M
Daily volatility0.67%
1-day VaR (95%) on $10,000$111
Liquidity tierModerate

Estimated cost by order size

Order Half-spread Market impact Total Share of daily volume
$1,000 10.0 bps 0.97 bps $1.10 · 11.0 bps < 0.01%
$10,000 10.0 bps 2.44 bps $12.47 · 12.5 bps < 0.01%
$100,000 10.1 bps 6.16 bps $162.28 · 16.2 bps 0.091%

Liquidity

Imperial Brands PLC trades about $110M a day, which puts it in the moderate liquidity tier. At that depth the model estimates a quoted spread of 20.0 bps, so a market order pays roughly half of it on the way in, and again on the way out. An order stays below 1% of a normal day's trading up to about $1.1M.

Volatility and risk

Daily volatility is around 0.67%, which is low for a stock. On a $10,000 position, the 1-day value at risk at 95% is about $111: on one trading day in twenty, a loss larger than that should be expected. Volatility also widens spreads, which the cost estimate above already includes.

How these figures are estimated

Spread: PreTrAIde's liquidity-tier model (average daily trading value) with a volatility uplift and a one-tick floor. Market impact: an Almgren-Chriss-style model on the order's share of daily volume. VaR: 1.645 × daily volatility. Inputs are 30-day average volume and recent price range. These are estimates, not quotes: the real cost depends on the market when the order is placed. PreTrAIde Methodology: How a Pre-Trade Analysis Is Computed

Frequently asked questions

How much does it cost to buy $10,000 of Imperial Brands PLC?

PreTrAIde estimates about $12.47 (12.5 bps) for a $10,000 market order in Imperial Brands PLC: $10.03 of half-spread and $2.44 of market impact, before any broker commission.

Is Imperial Brands PLC a liquid stock?

Imperial Brands PLC trades about $110M a day, in the moderate liquidity tier of PreTrAIde's model, with an estimated quoted spread of 20.0 bps.

How volatile is Imperial Brands PLC?

Its daily volatility is about 0.67% (low). The 1-day 95% value at risk on a $10,000 position is about $111.

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Educational content, not investment advice. PreTrAIde is analysis software, not a broker: it never executes orders, and its verdicts are decision support, not recommendations to buy or sell.