HOG · NYSE · Consumer Durables

What does it cost to trade Harley-Davidson, Inc.?

A $10,000 order costs about $19.34 (19.3 bps) between the half-spread and market impact.

Data as of 1 November 2026

Cost of $10k$19.34
Estimated quoted spread29.8 bps
Average daily trading value$66.6M
Daily volatility1.97%
1-day VaR (95%) on $10,000$324
Liquidity tierModerate

Estimated cost by order size

Order Half-spread Market impact Total Share of daily volume
$1,000 14.9 bps 1.77 bps $1.67 · 16.7 bps < 0.01%
$10,000 14.9 bps 4.44 bps $19.34 · 19.3 bps 0.015%
$100,000 15.0 bps 11.2 bps $262.22 · 26.2 bps 0.150%

Liquidity

Harley-Davidson, Inc. trades about $66.6M a day, which puts it in the moderate liquidity tier. At that depth the model estimates a quoted spread of 29.8 bps, so a market order pays roughly half of it on the way in, and again on the way out. An order stays below 1% of a normal day's trading up to about $666K.

Volatility and risk

Daily volatility is around 1.97%, which is moderate for a stock. On a $10,000 position, the 1-day value at risk at 95% is about $324: on one trading day in twenty, a loss larger than that should be expected. Volatility also widens spreads, which the cost estimate above already includes.

How these figures are estimated

Spread: PreTrAIde's liquidity-tier model (average daily trading value) with a volatility uplift and a one-tick floor. Market impact: an Almgren-Chriss-style model on the order's share of daily volume. VaR: 1.645 × daily volatility. Inputs are 30-day average volume and recent price range. These are estimates, not quotes: the real cost depends on the market when the order is placed. PreTrAIde Methodology: How a Pre-Trade Analysis Is Computed

Frequently asked questions

How much does it cost to buy $10,000 of Harley-Davidson, Inc.?

PreTrAIde estimates about $19.34 (19.3 bps) for a $10,000 market order in Harley-Davidson, Inc.: $14.90 of half-spread and $4.44 of market impact, before any broker commission.

Is Harley-Davidson, Inc. a liquid stock?

Harley-Davidson, Inc. trades about $66.6M a day, in the moderate liquidity tier of PreTrAIde's model, with an estimated quoted spread of 29.8 bps.

How volatile is Harley-Davidson, Inc.?

Its daily volatility is about 1.97% (moderate). The 1-day 95% value at risk on a $10,000 position is about $324.

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Educational content, not investment advice. PreTrAIde is analysis software, not a broker: it never executes orders, and its verdicts are decision support, not recommendations to buy or sell.